Electronic Business Attraction and Loyalty Analyst

The Electronic Business attraction and loyalty analyst participates in the definition of business objectives in interactive marketing and in the formulation of an interactive marketing strategy aiming at the achievement of defined objectives, makes it evolve and documents the changes.

Level of education

  • DEC in administration or related field or university diploma in administration or related field


  • Between $ 55,800 and $ 78,600 depending on experience


  • Design, invent and create
  • Establish interpersonal relationships
  • Good judgment
  • Daily news and media
  • Innovating

Description of Tasks

Participates in the definition of interactive marketing business objectives and common success indicators at the start of each period (annual or quarterly) and participates in the formulation of an interactive marketing strategy aimed at achieving the objectives according to the indicators set

Define and supervise the application of the company's SEO / SEM strategy

Designs and optimizes acquisition and retention campaigns, oversees internal and external email shipments and analyzes data provided by suppliers, the web analytics system and monitors these areas of expertise.

Manage relationships with external suppliers in acquisition and loyalty and ensure that their actions are consistent with the achievement of business objectives

Validate data and reports provided by suppliers in attraction and loyalty and analyze the results of campaigns, data obtained, achievement of objectives and indicators to formulate action plans