The public relations advisor is responsible for the maintenance of the organization’s image. He is in charge of promoting targeted politics and programs aimed at an external public (attraction and loyalty of clients or future employees).
Contributes to maintaining the image of the organization and to the targeted promotion of policies and programs for external audiences (attraction and loyalty of customers or future employees).
Uses communication channels and tools (digital, written, etc.) suited to the objectives set and manages media relations in order to preserve the organization's brand image.