The marketing strategy advisor defines and realizes, in collaboration with the chief of products, the marketing strategy for the entirety of products under his responsibility.
Develop and carry out, in collaboration with the product manager, the annual strategic marketing plan for each of the products under his responsibility.
Propose new acquisition and retention strategies, new distribution networks and solicitation programs in order to recruit or retain customers and monitor industry trends and propose proactive measures to counter competition.
Contribute to the sales and business development effort by supporting business development advisers on the strategic and conceptual level of the service offer.
Carry out continuous evaluation of the products offered to customers with regard to product development and characteristics, pricing, distribution, marketing and advertising or promotion.
Ensure the dissemination of advertising and promotional programs with the various targeted sectors and the evolution of products by prioritizing the required IT developments and monitoring them.